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In June 2010, a group of computer experts known as Goatse Security exposed a flaw in AT&T security which allowed the e-mail addresses of iPad users to be revealed. The group revealed the security flaw to the media soon after notifying AT&T. Since then, the FBI opened an investigation into the incident and raided the house of weev, the group’s most prominent member.
CommunityBestFebruary 26th, 2015I love picking up media links. The best way to get them is to be an authority on a subject, and that usually means WRITING posts that illustrate some expertise on the matter. A PR agency is a great way of getting you these types of links – they have the contacts. Legitimate PR is one of the most valuable assets in your link earning strategy.
Cloaking is a practice that shows the user a different result than it does the search engine. For Google, it’s considered to be a high-risk practice that is in violation of its rules. Personally, I would put cloaking in the black hat category and many would agree, but the jury’s still out in certain parts of the SEO community where it actually falls.
The man thinks about it. After a few drinks he decides to do it. With tears running down his face, he manages to drink the fire vodka. Next, he goes out into the back where the vicious attack dog lives. Everyone in the bar hears growling, moaning, and the dog yelping and simpering. After half an hour, the man stumbles back in, shirt torn and bloody, and slurs “Whereis the95 year old-nun with the sore toooth?”
In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.
About Neil PatelHe is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.Who is Neil Patel?
“make sure to release the pages out slowly (a few thousand pages a month) so no spam filters are triggered” I lol’ed hard at this… Realistically all bloggers should be considered greyhat then, if creating pages for each keyword. I know most pages target 10-20 longtails and actually contain useful content (most of the time), but still the same principle. In regards to G+ local, I’ve seen so many duplicate entries about 100 (all pointing at the same address). This was for a window tinting service. Reply
Once upon a time, tactics were defined by a handful of search engines. Now, SEO tactics are defined and controlled by the big daddy of search: Google. So let’s quickly define what is a hat and what a hat means.
Now, since a site can even be removed from the index, if found using these tactics. Does this make these tactics bad? Does this make black hat SEO evil? Not at all, as we discussed it is merely a tactic.
trying to learn everything I can about seo, doing alot of work myself. My question is submission software is it white or black hat seo. because Big companies have to use some kind of softwares for their customers, I know they are not doing it manually? is it safe?
Whilst it’s better quality than the free spinner, it still has its problems and is something that I wouldn’t be happy appearing on my site. The paid version allows you to check that the content is unique via a Copyscape API, but that won’t overcome the grammatical errors that Google will pick up.
We get a clearer look at what is considered white hat, grey hat and even black hat SEO tactics when we consult an infographic called Black Hat vs. White Hat SEO, presented by Cognitive SEO. If you have ever wondered what the differences are, and how you can prevent your site from being blacklisted from search engines, this infographic will tell you exactly what to do and what to stay away from. Staying within white hat SEO tactics is always the best. There is plenty of creativity to utilize when you stay within white hat SEO. Not only that, but you will also find it has way more impact and can sometimes even yield faster results.
I’m referring primarily to grey hat techniques. These are techniques that can give you a slight advantage, but may not follow Google’s guidelines 100%. This means there could be some risk involved, albeit a low one. These are not to be confused with black hat techniques, which can give you an even greater competitive edge, but carry a very large risk.
Recently everyone has been talking primarily about content marketing and pearly white hat techniques. While I do think these methods are the safest route to take, they’re not the only ones that work. It’s important to know about various practices, even ones you don’t intend on ever using. You can gain insight into what your competitors are doing, get a better understanding of how the algorithm works, and learn how to fix issues if someone comes to you from a previous search marketing agency.
Before we dive in, it’s important to note that every SEO professional has their own opinion and what follows are just mine, though I believe them to be shared by others I know, respect, and speak with on panels at search marketing conferences from time to time. No doubt others will vehemently disagree, but hey that’s OK too.
Plus, how much time do your editors take to edit your content and make it perfect for the audience. I mean, one does not want to switch off while reading your post. Quite intriguing! You have definitely hacked the art of attraction through your writing. Kudos!
Gray hat tactics may get you in trouble, but then again, they might not. And sometimes, that’s a risk that’s worthwhile to take.
There are two forms of black hat SEO. It can get very confusing because they are never really clearly separated by definition. Also, depending on which space or vertical you work in, both forms of black hat SEO can mean very, very different things.
@Alexey – Nice pick up on salesforce.com. I had never even seen that nifty (yeah, I just used the word, “nifty”) little JQuery slider they’re using to hide a crapload of content and keywords. My guess is their “Popular Search Phrases” would get a lesser brand banned/penalized. Reply
A prolific technology writer, Kerry is an authority in her field and produces content for a variety of high profile sites in her niche. Also a published author, Kerry is co-founder of digital content agency markITwrite, adores the written word and all things tech and internet related.
This is similar to above, but with one big difference. The content isn’t visible when you first land on the page. Instead, you can put several tabs or a “more info” button which will show the content when clicked. This way robots will see the content (which is great for rankings), but users have to click to see it; allowing you to optimize for conversion instead. While this does seem like black hat cloaking, since the buttons are functional and the content isn’t fully hidden, it doesn’t break guidelines. However, It’s still a very sneaky and frowned upon tactic.
Providing pages with proper titles and Meta data is vital in SEO. Previously, Meta description and Meta keywords elements were so misused that Search Engines now regard them as less important. They are still useful if used properly. Title of anything is an acknowledgment as to what the content might be, so make sure that you use true representation of your page content. HTML optimization and Effective Keyword Use Create your website with appropriate keywords and key phrases. Use those keywords and key phrases you’ve identified effectively throughout your website. Which are:
In August 2013 Khalil Shreateh, an unemployed computer security researcher, hacked the Facebook page of Mark Zuckerberg, Facebook’s CEO, in order to force action to correct a bug he discovered which allowed him to post to any user’s page without their consent. He had tried repeatedly to inform Facebook of this bug only to be told by Facebook that the issue was not a bug. After this incident, Facebook corrected this vulnerability which could have been a powerful weapon in the hands of professional spammers. Shreateh was not compensated by Facebook’s White Hat program because he violated their policies making this a grey hat incident.
Following the rise and eventual decline of the full disclosure vs. anti-sec “golden era”—and the subsequent growth of an “ethical hacking” philosophy—the term grey hat began to take on all sorts of diverse meanings. The prosecution in the U.S. of Dmitry Sklyarov for activities which were legal in his home country changed the attitudes of many security researchers. As the Internet became used for more critical functions, and concerns about terrorism grew, the term “white hat” started referring to corporate security experts who did not support full disclosure.
There have been a lot of scare stories relating to guest posting and if this constitutes buying links, but if no cash is exchanged, then this is irrelevant. However, links can be exchanged for sponsorship of events (for example) and this is OK too.
Kerry Butters (2 years ago) Reply Hi Brad, thanks for reading. I agree, I think it’s wise to avoid any technique that could be considered grey or black hat, just not worth it.
To begin with, whilst grey hat techniques can give a site a slight edge over those that utilize white hat only, there’s risk involved. Gray hat SEO breaks the rules and whilst it may not be obvious to Google, there remains a risk that competitor sites may recognize and report the use of it.
This is pretty straight forward. You can reach out to bloggers and ask them to review your product. They’re usually eager to accept, since everyone likes free stuff. However, since you’re giving an incentive, it’s possible for it to be considered a paid link.
What Is Hummingbird? Hummingbird is the chosen name for the most recent search algorithm update of Google. The search algo update was named after the hummingbird since it signifies ‘swiftness and accuracy’. How It Affects SEO Apparently, if you didn’t done something horrible before the update then there would be nothing to worry about. If you have noticed some disturbances in your current ranking keywords do not be one sided and put all the blame to the hummingbird update. There may be minor and major updates aside from Hummingbird which started several months ago that’s now taking its toll. The Hummingbird update, like any other Google update’s purpose, was to give searchers the best results in their questions. Since it’s new for SEO’s, it could be like the ‘sword of Damocles’. While everyone is trying hard to figure out what will the Hummingbird do, the concept of quality content has never been ridden out by specialists. Eventhough SEO’s are submitted to change, several practitioners remain doing what they have been doing while they wait for more physical results. What To Do After The Update? Experts say that there are some tricks that might help you come up in search results. Most appropriate process would be: Comprehend the value of knowledge graph The Knowledge Graph Intro Familiarize and master the semantic search. Hummingbird is a very witty thing. It’s like an intelligent and attractive woman – it’s very sharp! It will not give very shallow results anymore. Moreover, it deeply understands the meaning of the searched phrase and give back the most appropriate answers. Learn what your market truly wants. Constantly provide best answers to queries in your niche. Not only it will help you minimize percentage of bounce rate but it will also give you good results with the help of Hummingbird algo update. Be the “expert” in your field. Position yourself as a provider of key solutions to the searchers. Know their intent, needs and problems. To broaden your knowledge about the algo update check out the FAQ about Hummingbird post of Danny Sullivan from Search Engine Land since he have summarized almost everything about the update there. Need more info about SEO?