St David’s SEO
This goes hand in hand with the method above. You should uniquely write the content for every page even if it’s several thousands of pages. However, well done merge text and spun content do still work. Yes, even after panda. The thing you need to keep in mind is the more pages your using this type of content on, the bigger risk you’re taking. A bot spitting out a few hundred pages of content has a low risk of duplication. However, when you make that several thousand, the chances increase dramatically.
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“make sure to release the pages out slowly (a few thousand pages a month) so no spam filters are triggered” I lol’ed hard at this… Realistically all bloggers should be considered greyhat then, if creating pages for each keyword. I know most pages target 10-20 longtails and actually contain useful content (most of the time), but still the same principle. In regards to G+ local, I’ve seen so many duplicate entries about 100 (all pointing at the same address). This was for a window tinting service. Reply
This is similar to above, but with one big difference. The content isn’t visible when you first land on the page. Instead, you can put several tabs or a “more info” button which will show the content when clicked. This way robots will see the content (which is great for rankings), but users have to click to see it; allowing you to optimize for conversion instead. While this does seem like black hat cloaking, since the buttons are functional and the content isn’t fully hidden, it doesn’t break guidelines. However, It’s still a very sneaky and frowned upon tactic.
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There’s no real definitive line on what is grey hat, black hat, or white hat. However, most grey hat methods are things that can be done in either a white hat or black hat manner. For example, content behind tabs can also be hidden entirely and work or be crammed with keyword focused content. It depends on how exactly you do it. Reply
In August 2013 Khalil Shreateh, an unemployed computer security researcher, hacked the Facebook page of Mark Zuckerberg, Facebook’s CEO, in order to force action to correct a bug he discovered which allowed him to post to any user’s page without their consent. He had tried repeatedly to inform Facebook of this bug only to be told by Facebook that the issue was not a bug. After this incident, Facebook corrected this vulnerability which could have been a powerful weapon in the hands of professional spammers. Shreateh was not compensated by Facebook’s White Hat program because he violated their policies making this a grey hat incident.
One word of advice: don’t. If you get found out, you will get a penalty, it’s as simple as that and all of the investment you have put into your site will be worth zero. However, you can list your site on relevant industry directories as this is approved of.
Identification Grey hat marketing is a combination of commonly accepted SEO techniques, such as paying someone to write an article for your website, and banned practices known as “black hat marketing,” such as hiding keywords in a page by making them the same color as the background. One common grey hat marketing technique is to “linkbait.” Linkbaiting occurs when you write a tailor-made article in order for social bookmarking sites to link to your site. You can also pay popular social media sites to link to your site. As more sites link to your site, search engines raise your site’s ranking.
However, many SEO experts use these techniques as a way to boost client rankings. If done properly, and responsibly, gray hat methods can manipulate search engine rules without actually breaking them.
Google doesn’t like doorway pages because they fail to provide “clear, unique value.” So if your doorway pages do provide some sort of value, you might be able to avoid the penalties.
White Hat SEO refers to any practice that improves search performance on a search engine results page (SERP) while adhering to that search engine’s policies. In terms of Google, White Hat techniques follow their self-published guidelines. Some examples of White Hat tactics include using keywords, back-linking, link building, and writing content that focuses on relevancy, organic ranking and audience engagement.
Whilst it’s better quality than the free spinner, it still has its problems and is something that I wouldn’t be happy appearing on my site. The paid version allows you to check that the content is unique via a Copyscape API, but that won’t overcome the grammatical errors that Google will pick up.
This is pretty straight forward. You can reach out to bloggers and ask them to review your product. They’re usually eager to accept, since everyone likes free stuff. However, since you’re giving an incentive, it’s possible for it to be considered a paid link.
There have been a lot of scare stories relating to guest posting and if this constitutes buying links, but if no cash is exchanged, then this is irrelevant. However, links can be exchanged for sponsorship of events (for example) and this is OK too.
While I’m not proud of it, I’m not going to remove any of these bad links going forward. Instead, I’m working on continuing to generate really good, high quality links through better content. My posts on Social Media Today and SEOMoz are still some of my strongest links to date:
So for example, if pure gray hat you might build links to your site through link distribution methods, but never would you purchase links directly from a link seller. Or you would write content is great quantities, knowing it isn’t perfectly relevant, but making sure it is of some quality, relevance, and substance, but you would never use a content spinner.
I think you missunderstood. I was referring to targeting keywords that are similar and should all point to one page. To use your example, having a separate page or “window tinting” and “window tint”. I was referring to a very specific example I’d seen where a national restaurant made a page for each and every zipcode and city, even if there wasn’t a restaurant in that location.
”No. Google likes SEOs who follow the Google Webmaster Guidelines. The updates are directed toward black hat SEO,” Cutts said. “It’s a war on spam. If you go on the black hat forums, there’s a lot of people asking, ‘How do I fake sincerity? How do I fake being awesome?’ Why not just be sincere and be awesome?”
Kerry Butters (2 years ago) Reply Hi Brad, thanks for reading. I agree, I think it’s wise to avoid any technique that could be considered grey or black hat, just not worth it.
It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.
Eitan, As I said above, it really depends on how you do it. If you’re cramming content behind tabs, but the content is strictly keyword focused, that’s not really helping anyone; yet it will still help you rank. -Peter Reply
The ClickMinded SEO Training Course and ClickMinded SEO Certification have become bigger than I ever thought they would. I started fully committing myself to search engine optimization in 2009, while I was living in Taiwan, working on a startup with a friend of mine. I spent about a year teaching myself SEO and SEM. It was one of the geekiest and most fun projects I had ever worked on. Looking back, that time in my life was so fundamentally important to where I am today, because it laid the foundation for everything I know about Internet marketing.
In 2002, however, the Anti-Sec community published use of the term to refer to people who work in the security industry by day, but engage in black hat activities by night. The irony was that for black hats, this interpretation was seen as a derogatory term; whereas amongst white hats it was a term that lent a sense of popular notoriety.
trying to learn everything I can about seo, doing alot of work myself. My question is submission software is it white or black hat seo. because Big companies have to use some kind of softwares for their customers, I know they are not doing it manually? is it safe?
Doorway pages can also be considered a form of cloaking and are large sets of pages which are each optimised for a keyword or phrase in order to direct the user to one site. Again, they are designed to manipulate bots and trick users into visiting a site they didn’t intend to. These can also be multiple pages on the same site that have keywords such as locations, so that the site can take advantage of as many keywords as possible.
To begin with, whilst grey hat techniques can give a site a slight edge over those that utilize white hat only, there’s risk involved. Gray hat SEO breaks the rules and whilst it may not be obvious to Google, there remains a risk that competitor sites may recognize and report the use of it.
Since answers to queries come in various forms, e.g. pictures, videos, products, articles, etc., websites need to do everything possible to provide these different types of answers. This is where search engine optimization (SEO) comes into play. Properly optimized content can take a regular or plain website and make it into something that gets user and search engine attention.
Now, am I advocating that everyone go out and start spamming low quality sites with their links? Of course not. And neither is Wil. In fact, I recently got the chance to hear Wil Reynolds speak at PubCon Las Vegas, and he gave a riveting talk about a project that he worked on at his company, Seer Interactive. It was under the umbrella of what he calls Real Company Sh*t, where he notes that we as an industry need to stop thinking like SEOs and start acting like real companies that provide real value. He showed the audience an example of what he was talking about, which was an awesome web app called “How do our favorite tech companies make money?“. It was created after intelligent keyword research identified significant demand in people wanting to know how popular tech companies generate revenue. He mentioned that this piece of content generated unprecedented engagement for his site. At the time of this writing, the page has received 9.8K Facebook Likes, 7.8k Tweets, 621 Google +1’s and 556 linking root domains with 4.5k backlinks from high authority places like Wired, TechCrunch, Life Hacker and The Next Web.
– General rule of thumb. Avoid the mainstream. I have always believed that “everything popular is wrong” in SEO, even in grey hat seo (some call it “gray hat seo”). If you see a busy niche or keyword, avoid it. There are so many easy wins still in the SEO world that it’s not worth your effort to try and get some of the big nasty hard keywords unless you really have your skills down.
Hey Christy, While this post is old, I actually know several domain authority 70+ sites where all of these still work. However, they probably wouldn’t do much for a new or a lower authority site. -Peter Reply