Use high quality images for your articles. Yes, they may cost money, but they look much better than the free ones – that’s why you pay for them! In addition to this, few people are using them, so you may also get some website traffic from Google Images and other image search engines.
Remember, Google has a product, the information it serves and if that information is no good then Google has no value. Google wants better websites and gets them from SEO professionals.
“We had thirty people in our office. And if you have LinkedIn, Twitter, Google+, Facebook – if everyone’s sharing, it already gives us some social proof. That’s like eighty shares right off the bat. And people like sharing their friends’ stuff. So it just gave us a lot of social proof, gave us some amplification. Emil Shour
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
Search is still in its infancy. They look at page layout and markup, aggregate and localized user engagement metrics, as well as linkage data to determine the relative importance and meaning of a document.
Create dedicated pages for each targeted keyword, but don’t go overboard with it. If you target the “small business seo” keyword, for example, you should create a
In 1998, Graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
“Mequoda has helped us by giving us focus, a plan, and the benefit not only of their expertise, but also of the other clients they’ve had. So when they’re telling you to do something, it’s not just in theory but in practice.” – Julia Elliott, Content Director/Editor In Chief, Metro Parent Publishing
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Extended License Selected $750 Use, by you or one client, in a single end product which end users can be charged for. The total price includes the item price and a buyer fee.
Adding a forum to your website is a quick, inexpensive way of boosting authority by increasing its number of pages and traffic. Remember to set aside the time that’s needed to moderate the forum, though.
“Content is King”. For every instance, content is the only fragment which serves both the objectives of targeting search engines and online audience as well. But as this is about White Hat SEO, content to be used in websites is just targeted at the engagement of audience.
Optimize your site for mobile devices; their number is growing constantly, and you don’t want to lose potential leads because of that. Responsive website designs are the best, easiest to maintain solution. See how your site looks on various mobile devices using websites like MobileTest.me.
By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Demand Media would argue that they didn’t engage in black hat practices, yet Google penalized them anyway. Matt Cutts, the head of Google’s Webspam team, has said that over 500 changes happen within the Google algorithm every 12 months. Cutts is aggressively tweaking the algorithm to differentiate high-quality content from non-quality content.
If you plan to buy a new domain, go for a .com extension; most of the big brands ranking to the top of Google own .com domains. If you run a non-profit organization, a .org domain would be more appropriate, of course.
White hat search engine optimization (white hat SEO) refers to SEO strategies that aim to build a quality website over the long term by focusing on the website’s audience. White hat SEO techniques include creating unique, high-quality website content and providing links to other relevant content on the site. White hat SEO tactics adhere to all search engine rules and policies, which act to dissuade webmasters from gaming search engines at the expense of the reader’s experience. White hat SEO is also known as ethical SEO.
If you don’t have something interesting to write about, well… don’t write anything. Better wait a few more days or weeks, jot down as many ideas as possible, and then write a fantastic content piece. Tools like Buzzsumo can help you find the most shared, industry-related articles.
Test if a certain keyword is profitable for SEO by running a small pay per click (PPC) campaign for it. Create a Google AdWords account, and then set up an AdWords campaign using your keyword list. Use conversion tracking and wait for a few days, until you gather enough data; then, examine the results and you will discover the set of winning keywords.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
Incorporating UX best practices is easy. The web is filled with templates and advice. What separates the pros from the amateurs is A/B testing. Each one of us has our own biases that will influence how a web page is constructed. By running a series of experiments, you will be able to quantify what is working, what isn’t, and continue testing until you get it right.
Choose a good managed WordPress hosting package, or at least a company that offers WordPress-friendly hosting accounts. Managed hosting providers will handle most tech and security related problems, but some of them won’t allow you to install certain plug-ins. Most companies offer a 30 days money back guarantee, so make sure to test the desired hosting package using a dummy WordPress installation.
Audit your website’s backlinks profile on a regular basis. A few dozens of high quality backlinks will immunize your site, but if you haven’t managed to attract them, make sure to get rid of the bad links and disavow the ones that you can’t control.
Interesting article. Thanks for explaining it step by step. It looks like white hat SEO is really a ton of work!! Is it true that not all the blogs are providing follow links form comment section? So how do we know which ones are worth a shot? For example, right now I am commenting here, but is it a backlink? DISQUS allows that? Blog moderator allows that? o_O
Site owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a “process” involving manipulation of keywords and not a “marketing service.”
This revised model reminds me of the always smart and innovative About.com, who assigns an “expert” to each of their niches, a business model they didn’t adapt recently for SEO but one that has always existed.
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
This is akin to blowing up the sidewalk outside your competitors real world brick and mortar, but others see it as all part of the search game. Where you stand is all a matter of your ethics, but beware, some of it is highly illegal and could land you in jail if discovered.
Examine your entire website thoroughly, and then either rewrite the poor/thin content pieces, or dump them for good. Otherwise, you may risk a Google Panda penalty.
There was a time when a post could be a few hundred words and rank well. Though this is still true in some cases, top industry players have longer-form content. According to a serpIQ study, the average content length of the top 10 results on search engine results pages was more than 2,000 words.
Online publishers can take a number of fundamental actions to get more traffic to their website. These include increasing post frequency, promoting all articles through social networks, adding more pages to your site and gaining more good inbound links than the competition. Google has revoked their emphasis on building inbound links due to people spamming their black hats off; however we all know that high-quality inbound links make you look good in the algorithm. Even no-follow social media links make you a look good. The more shares an article has, the more “influence” it has, and the higher it climbs.
Use sites like Wikipedia, Quora and Reddit to discover unique keyword ideas. Visit them, type in the keywords that interest you in their search boxes, and then pick the most relevant results.
Google Analytics is a free website traffic monitoring tool; install it on your website, and then boost the success of the keywords that are already sending visitors to your website by optimizing the existing pages, creating new pages, trying to attract more links to those particular landing pages, etc. If you dislike the idea of having Google monitor your website, StatCounter is a good alternative.
Nevertheless, after checking the “allintitle” competition, the decision to target a particular keyword (or not) should be taken only after evaluating the strength of the top 10 competitors. There are keywords that return hundreds of millions of Google search results and yet have a weak top 10, while searches for other industries will only display a few thousands of search results, despite having a very strong top 10.
My name is Ryan Stewart and I’m a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the Department of Defense. I specialize in organic search, content marketing and performance analytics. I hold a number of online certifications as well as a Master’s in Business Administration (MBA).
Hi Ryan, now this is some high-quality content right there! I absolutely loved your article! Very useful, the tips are practical and I love the fact that you’ve included snippets of how these have worked for you. Will be trying all of these strategies. Will let you know how it goes. Didi