Managed Campaigns – If you’re unsure or short of time There are good reasons to use a Managed Campaign for your Email Marketing. If you don’t have enough spare time or you don’t feel confident on your own. Alternatively, it may be you just want to see if it works before you commit further! We can run a simple 5,000 email campaign for a one-off fee starting at just £149.
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If your unsubscription rate is high in relation to your opt-in rate, then you’ve passed the point of building value and writing good copy…you’ve got some serious work to do. If this is you, try to examine when people are leaving and take action based on those leaks.
Marcus TaylorSeptember 30, 2014 Hi David,Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.Hope that helps. Marcus Reply
I’ve never been a fan of Constant Contact, as I find their user interface a bit dated, and their overall service very mediocre. That said, it’s been 3-4 years since I’ve used their service on a client and it does appear that they’ve picked their game up somewhat.
“This has been an efficient, cost effective solution to marketing our company. We are delighted with the results and from the outset business has grown. The advice and support from Forfront’s e-shot™ team has been exactly what we needed. I’ve already told a number of business contacts about the service.” Pete Wildrianne Sales Manager, Marathon Threads “I have recommended e-shot™ to several people and we will continue to do so. e-shot™ is simple, flexible, efficient and it gets the job done – nothing is unnecessary. It does exactly what we want it to do.” David Merry Director, Right Casino Media “If you are looking for a simple-to-use email marketing system supported by friendly and knowledgeable people then I recommend Forfront’s e-shot™.” Geoff Begley Director, CP Training “e-shot™ is incredibly easy to use. I wouldn’t hesitate to recommend it to friends and colleagues as it has done everything we wanted from an email system and more. Also, if you’re interested in digital marketing then the Forfront newsletter is an invaluable update on what’s happening in the industry.” David Fitzgerald Marketing and Communications Executive, Atlas Copco “e-shot™ is very, very easy to use and really straightforward. It guides you through and you’re done. Our open rates are regularly 10 to 20% higher than the level we were expecting and click-through rates usually hit above 26% – even reaching as high as 40% if we send a particularly targeted campaign.” Dave West IT Manager, F.H. Brundle “e-shot™ is a cost effective, efficient and professional medium that allows us to maintain long term relationships with our customers and prospects.” Sayre Maxwell ADP Project & Training Manager, The Agnew Group “e-shot™ is easy to use, straightforward and highly functional. It has been brilliant for our company. The API is well ahead of the game and the developers got things done extremely quickly. In fact, the IT support and technical support in general is outstanding – I really love the service. I would without a doubt, definitely recommend e-shot™ to other companies.” Rick Xu VP of Technology & Channel Development, Executive Grapevine “The system is easy to use, with a number of options to refine a send and cater for data segmentation. We have seen a steady increase in our email database with the API feed to our in-house ticketing system recording subscribes and unsubscribes. Service from account handlers as well as the design and tech teams is swift and helpful.” Charlotte Avent Email Marketing and Campaign Manager, The Ticket Machine Group “The level of success we’ve had with Forfront’s e-shot™ system has been incredible. Our average email open rate has been extremely consistent and, reassuringly, well above the average for sports clubs. It’s often even exceeded our expectations. As our contact list has grown we expected a slight drop in engagement levels but have instead seen the opposite. e-shot™ has been very easy to use, powerful, fast and the support from the Forfront team has helped ensure everything is always working smoothly.” Rob Whittle Marketing Manager, Norwich Football Club
Marcus TaylorMay 22, 2014 Thanks JasonI agree, it’d be great to hear from some of the guys in the space to know what differentiates them in their view.As for SendBlaster and Vertical Response, I’ve definitely come across VR in the past but not sure about SendBlaster. The name rings a bell but I can’t think where from, and from their website it doesn’t look like one that i’ve used.Vertical Response looks interesting – although again I can’t quite figure out what really separates them from the other more popular services. Reply
“Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things”. That was the subject of this automated unsubscribe email from HireVue. We love the simple, guilt-free messaging here, from the funny header images to the great call-to-action button copy.
Our HTML email creator uses themes, as well as simple text and photo modules, to help you create full-color emails. Pick a color scheme. Type your text. Add your images. Every email you send looks great no matter what device – laptop, tablet, smartphone – or email service they’re viewed on.
Constant Contact appear to be creating a one-stop shop for marketers. With event registration tools, feedback forms, and surveys, it looks like they’re branching out.
With segmentation, you can send a broadcast only to those that didn’t open your last message (ask them why), or to those that showed interest (a 2nd pitch). You can also split test messaging amongst different groups in order to refine your best practices.
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As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.
Besides this (and the lack of a free trial), there’s not a whole lot bad to say about ConvertKit. For authors and bloggers, it does everything it needs to. ConvertKit starts at $29/month, and you can learn more about their product here.
Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. It’s smart to purge your subscriber lists of folks who aren’t opening your email lists because low open rates can seriously hurt email deliverability. We sent out a similar email in December 2015 when we automatically unsubscribed people once they became unengaged, which you can read about here.
Every business – every brand - believes email has a place in its marketing activity. When did you last hear of a company saying, “We’ve decided to stop sending email”? But all the current books on email marketing make the subject seem unnecessarily complex and technical, and they inject a lot of anxiety about inbox overload, over-mailing, wastage and spam.
You can enrol directly via the IDM website www.theidm.com. If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277. Complimentary online membership Every qualification student studying on a Certificate programme will receive complimentary IDM membership, this allows 24/7 access to digital and direct marketing resources. In addition to this, you’ll receive a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation. Exams and assessments In order to attain the Certificate in Email Marketing and use the honorifics Cert EM, you must successfully pass two x one hour online exams. Pass marks and Grades To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date. View the full list of frequently asked questions about IDM qualifications » Enrol onto IDM Professional Certificate in Email Marketing course and receive the ‘DMA Email Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Whether your email marketing requirements are low volume, high volume, occasional or regular, email blaster has the right solution for your business. The software is free to use, simply purchase any amount of send credits, either pay as you go or via a monthy saver subscription.