One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Some of the best emails out there pair super simple design with brief, clever copy. When it comes down to it, my daily emails from Poncho, which sends me customizable weather forecasts each morning, takes the cake. They’re colorful, use delightful images and GIFs, and very easy to scan. The copy is brief but clever — some great puns in there — and aligns perfectly with the brand. Check out the copy near the bottom asking to “hang out outside of email.” Hats off to Poncho for using design to better communicate its message.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear call-to-action that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, “Wait, when is Mother’s Day again? Did I buy Mom a card?” Below this copy, the simple grid design is both easy to scan and is quite visually appealing. Each card picture is a CTA in and of itself — click on any one of them and you will be taken to a purchase page.
Cool simplicity every time. Our HTML email creator uses themes, as well as simple text and photo modules, to help you create full-color emails. Pick a color scheme. Type your text. Add your images. Every email you send looks great no matter what device – laptop, tablet, smartphone – or email service they’re viewed on. Bring clients back for more. It’s a fact: Keeping a current client costs less than winning a new one. So keep yours coming back with modern, elegant emails that express the personality of your business. Create your list via CSV files or just by pasting addresses in. We handle the rest.
The inconvenient truth about email marketing, of course, is that spam works: most of the time, nothing is likely to make you more money than sending another email. But legitimate email marketers - who work with permission and are nothing like spammers - fail to maximise the huge commercial opportunities of frequent, branded email contact because they’re terrified of being accused of filling inboxes with junk.
Managed Service CampaignsEmail Marketing performs at its best when part of a complete digital strategy. Outsourcing your email campaigns to NewZapp gives you the power to focus on other business goals whilst we create, send and track your email marketing.Our email marketing experts will create your email campaign for you, proof it, test it across all email clients, and then send to your chosen database.Our advanced campaigns come with detailed feedback on your email analytics and advice for future campaigns.Whether you’re looking to save time or improve response rates, our managed service campaigns will take your emails to the next level.More details…
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
Email Marketing – Get measurable results today! Graphs, charts, reports – in fact every piece of data you could possibly want to analyse from your Email Marketing campaigns. Full details of individuals who have opened, clicked, bounced, unsubscribed, where they were when they opened it and more. Smart Messenger provides a cost effective email marketing tool that delivers professional results fast. Self Service – You take control of your campaigns Upload your contact lists with ease and with our new drag & drop editor you won’t need HTML or IT skills to create eye catching messages. With dozens of free templates to get you started you can send your first campaign in minutes. After sending your campaign identify the most responsive recipients and generate lists of hot leads to follow up. Managed Campaigns – If you’re unsure or short of time There are good reasons to use a Managed Campaign for your Email Marketing. If you don’t have enough spare time or you don’t feel confident on your own. Alternatively, it may be you just want to see if it works before you commit further! We can run a simple 5,000 email campaign for a one-off fee starting at just £149.
Marcus TaylorSeptember 30, 2014 Hi David,Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.Hope that helps. Marcus Reply
Rikke Dec 28, 2016 at 1:37 pm Indeed, Gale. I am doing the same with Mailerlite and it is really helpful feature. Everyone wants to be somehow special, but when you can not give a personal attention, this helps a bit. Reply
Nathan Hangen Oct 11, 2010 at 6:36 pm Alex, that’s a great point. It’s a tough thing to scale, but if you keep someone designated for that task, it’s much easier to manage. Email is a great place to build relationships. Reply
Powerful & fully featured If you need a UK Email Marketing service, Smart Messenger is bursting with the features you need to make your campaigns a success. Bespoke & Free Templates Drag & Drop Editor Full Data Management Detailed Reporting Excellent Value for Money Fully Managed Campaigns Low cost email marketing Our standard email marketing service has no set up fee and is just £10 a month (including 1000 free emails), extra emails are just 0.5p or less. Smart Messenger makes Email Marketing simple 1. Create Creating your email campaign is a breeze with our drag and drop easy editor! Simply choose a template and then just add all the text, images, documents and links you need with just a few clicks. Find out more » 2. Send Choose the date and time that you want your email to go out, this can be up to a year ahead and we will take care of the rest. You don’t need to worry about duplicates, unsubscribes or bounces. Find out more » 3. Track With Smart Messenger’s real-time reporting you can track all aspects of your recipients’ behaviour right through to your website. Then follow it to the specific conversion page with full click path reporting. Find out more » 4. Action Follow up all positive interactions and behaviour with a phone call, SMS text message, a letter or even a further email campaign. Efficiently prioritise your follow ups using our ‘Hot Prospects’ report. Find out more » Latest blog posts Multimodal 2017 Holly, Callum and Elissia are in Birmingham on the 4th-6th of April for the 10th annual Multimodal Event Data Protection is changing With the current Data Protection Law set to change, it’s vital you understand what the changes mean for your business. Two Counties Exhibition 2017 Two Counties Exhibition is coming to Newmarket on the 15th of March! The team will be attending, poised to help you and have some fun! Is your email festive enough? Does your campaign excite your audience? Simple changes to Email Campaigns, such as animated snowflakes, Christmas colour themes and images can add some festive cheer to your campaigns. But is it enough?
Afroz SiddiquiDecember 10, 2014 If you want cheap, easy and something you can grow with, I recommend MailChimp. You can even start out free with them. Later, if you decide to change platforms, it’s relatively easy to transfer your list. Reply
Email Marketing – Get measurable results today! Graphs, charts, reports – in fact every piece of data you could possibly want to analyse from your Email Marketing campaigns. Full details of individuals who have opened, clicked, bounced, unsubscribed, where they were when they opened it and more. Smart Messenger provides a cost effective email marketing tool that delivers professional results fast.
Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in email advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargeted advertisements.
GeorgeOctober 16, 2014 Hey Marcus,George from Sendicate here. We’re an email newsletter web app that aims to fix the current complex on boarding and newsletter sending process. We also allow single-opt in on lists if ya want 🙂 Got RSS to email and all the bells and whistles too, we just try and make the user flows simple. Check us out.Cheers, George Reply
The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. It read: “We Forgot Something in Your February Box!” Of course, if you read the email copy below, they didn’t actually forget to put that discount code in her box — but it was certainly a clever way to get her attention.
GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.
A very useful summary, thanks Marcus.I’ve had some success using Mailchimp in the past although eager now to try others services.I found MC relatively easy to use and navigate once I understood some of the terms relating to (all) mailing lists such as auto-responders, lists, groups, A/B testing.One positive for mailchimp is I found their guides/tutorials very good.I’m in the process of expanding and evaluating services such as Aweber on another site and interested in other providers too.Two questions:1. With any of these services are you able to manage multiple sites/lists of subscribers under one account, even if those lists/subscribers/topics are unrelated?2. Any thoughts on Feedblitz as I see people starting to use that service now too?Thanks for the very insightful evaluation.
Flexible Pricing Professional Our most popular package. Perfect for first time senders and serious email marketers thanks to UK based phone support and stunning email designs. Enterprise Automated sending, amazing tracking, database segmentation, A.P.I and Google Analytics integration. All the tools you need to run detailed email marketing campaigns. Enterprise XL Email Marketing performs at its best when part of a complete strategy. Enterprise XL takes your emailing to the next level with regular strategy meetings, your own dedicated domain & IP address and full inhouse training.
On hand to lend a hand We have our own team of experts to give you that extra bit of support. Whether it’s strategy or data, creative or technical, we’re here to help. Service & Support From Account Management to creative design, our passion and expertise is built around helping you become a better email marketer. Customer Success Our success is based solely on your success. And we’re delighted to share the success of Barbour, Elemis, DHL and many others. Training A lot of effort has gone into making dotmailer really simple. But if you need expert guidance, that’s where our training team comes in.