St Albans SEO
Photo by Peter O’Connor aka anemoneprojectors
Google is now doubling down on mobile, giving notice that “after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In other words, the Google index is going mobile first and if you don’t have a mobile-friendly page, then you will likely take a hit in the SERPs. That’s especially true for websites using intrusive interstitial ads. If you aren’t certain as to whether your website meets the criteria for being mobile friendly, log in to your Search Console account and view the Mobile Usability Report. Google will report mobile issues there, so you can take the appropriate action.
As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the potential for your site to be discovered by a new user. Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.
Oh man, blog commenting is so ridiculous seen from a publisher perspective. You really underestimate a good publisher’s editorial. They will set you and your IP on Spam and you’ll be blacklisted everywhere. Can you really call that “White Hat”? I see this shit everyday, and it’s nothing else than this.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards “usefulness” and mobile search.
I wish more people were actually following this advice. The net is full of useless content and as a result, people acting on questionable information. Given what I have learned about Google’s recent search changes (and I am not an SEO expert) I hope more webpage owners are encouraged to provide real valuable content first. Thanks, Don for bringing these best practice principles to our attention.
Don’t assign too many categories to a post. If your post (even an excerpt) belongs to several categories/website pages, you have duplicate content. Sure, you can use rel=canonical to specify the preferred version of the page, and thus fix the problem, but it’s best to limit the number of categories for each article to 2 or 3.
Don’t be afraid to link out to authoritative websites in your industry. Yes, you are losing some link juice, but this is a positive sign which tells Google that you aren’t keeping it all for yourself.
If you run an e-commerce website, take the time to rewrite all the product descriptions, turning them into engaging calls to action. If you simply copy/paste the manufacturers’ descriptions, you’re going to have a hard time trying to rank those product pages. Most people are lazy, so there are probably thousands of identical text snippets in Google’s index for each product you’re trying to sell.
Most WordPress themes get this right, but it doesn’t hurt to check: each page should contain a single