Your amazing content won’t be able to attract visitors on its own, so be sure to have a clearly defined content promotion strategy. Then, each time you publish a fresh blog post, share it on the top social media sites (as shown above) but also send it to the people on your email list, promote it at the top industry related forums, find related questions on Quora and answer them linking back to your new article, and so on.
Manual and automated (Penguin, Panda, etc) penalties lead to lost rankings and significant website traffic drops. Use your website analytics tool to determine what pages are affected.
According to The Content Marketing Institute’s 2015 B2C study, only 37% of respondents believe they are effective at content marketing. Since content is one of the top two Google ranking factors, it’s pretty important to get it right. Once again, this presents a huge opportunity for those willing to invest the time to make that happen.
More importantly, I suspect the conversational search/rich answers technology is being applied to voice search. Voice is the fastest growing type of search; 55% of teens and 41% of adults already use voice search daily. As devices like Amazon Echo and Google Home gain market share, I would expect the pace of voice search to grow exponentially.
at the end of the day, this is what google wants. they want YOU to be able to optimize your OWN site, but they don’t want a handful of agencies being able to automate seo across thousands of sites. you can’t fight google, they’re a lot smarter than we are and they’re going to win.
Create dedicated pages for each targeted keyword, but don’t go overboard with it. If you target the “small business seo” keyword, for example, you should create a
Adding a forum to your website is a quick, inexpensive way of boosting authority by increasing its number of pages and traffic. Remember to set aside the time that’s needed to moderate the forum, though.
Before we dive in, it’s important to note that every SEO professional has their own opinion and what follows are just mine, though I believe them to be shared by others I know, respect, and speak with on panels at search marketing conferences from time to time. No doubt others will vehemently disagree, but hey that’s OK too.
“Mequoda has helped us by giving us focus, a plan, and the benefit not only of their expertise, but also of the other clients they’ve had. So when they’re telling you to do something, it’s not just in theory but in practice.” – Julia Elliott, Content Director/Editor In Chief, Metro Parent Publishing
Hi Ryan, thank you for this informative post. You mentioned in your article that you do not enter the website field of the blog comments. Just a question, if you entered your website url, will it be a do follow link?If so, will it add to the seo effort?
Above all else, never do anything purely for search engines. This is how companies cross the fine line between black hat SEO and legitimate, white hat SEO practices.
Add a blog to your site, and then start posting high quality content. By posting useful, properly researched articles that target long tail keywords on a regular basis, you will receive more and more visitors each month.
Why does this happen? Maybe you have made a promise in your page title and description tags, but you haven’t kept it in the actual content. Or maybe your content was poorly written or incomplete. No matter what happened, the visitor wasn’t happy. And when the visitor is not happy, Google will move your site out of the way, because it wants to offer its users the best experience.
Razvan Gavrilas September 9th Link Building has many “Hats”. Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy. A “White Hat Link Building” example would be: “Guest Posting” – you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site eventually.The would be natural acquired backlinks. This is just one method. There are many more White Hat methods of Link Building. Reply
Does This Seem Familiar? Your Goals are to support sales with collateral and qualified leads, manage company communications and build awareness. Your Challenge is that there are too many things to do and you are not sure how to get there. It does not help that your marketing tools are difficult to use, often un-connected and dealing with multiple channels is very messy. Marketers Love Whitehat Inbound because our tech make life easier with a single dashboard for all tools and channels. Everything is implemented based on inbound marketing best practice. Best of all the reporting to the CEO and sales is easy with a clear, real time, ROI on all marketing efforts.
Always prioritize your website pages, giving more attention to the ones that attract visitors who convert to customers. Write more content to support those top performing pages, and try to attract more links to them.
There are two forms of black hat SEO. It can get very confusing because they are never really clearly separated by definition. Also, depending on which space or vertical you work in, both forms of black hat SEO can mean very, very different things.
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
That’s right—keyword research is still important in 2017. With Google providing less KW data all the time, two of the largest SEO tool providers, Moz and Ahrefs, have developed and improved KW tools hoping to fill the void. However, the way one goes about performing and using the results from KW research in 2017 has changed, thanks to RankBrain.
Sharing it in social media is an easy way to find out. If people share it, they found it to be interesting, precise and likable. If they don’t, then maybe it’s a dud. I don’t think it’s hard to determine yourself what content is high-quality, just hard to admit what’s not.
If you have created a great piece of content, be sure to repurpose it into a video, a presentation, etc. Then, upload these new content pieces to the top video sharing sites, on SlideShare, etc.
Hi Ryan, now this is some high-quality content right there! I absolutely loved your article! Very useful, the tips are practical and I love the fact that you’ve included snippets of how these have worked for you. Will be trying all of these strategies. Will let you know how it goes. Didi
Hi Tyler, well said and great article. Another element I’d like to add is the power of content repurposing. Once you’re, for example, publishing content regularly on your blog, the same content can be adapted and repurposed for multiple other formats, rather than starting from scratch each time. Each blog post should at some point also become a video, a SlideShare presentation, a podcast episode, a post on Medium and Quora, answers to questions on Quora also, multiple posts to social, guest posts on other blogs, and so on. By doing so, you not only tap into the huge audiences on these other platforms, but also help develop the kind of link profile that supports strong and sustainable SEO.
According to data from Contently, 35 percent of readers spend less than 30 seconds engaging with downloadable content, so make sure the opening sentence and lead image/graphic is engaging. As well, edit every sentence for accuracy and grammatical structure — the secret to good writing is rewriting. Each piece of content needs a strong title to draw in readers.
Online publishers can take a number of fundamental actions to get more traffic to their website. These include increasing post frequency, promoting all articles through social networks, adding more pages to your site and gaining more good inbound links than the competition. Google has revoked their emphasis on building inbound links due to people spamming their black hats off; however we all know that high-quality inbound links make you look good in the algorithm. Even no-follow social media links make you a look good. The more shares an article has, the more “influence” it has, and the higher it climbs.
But it all makes sense – Content first, search engine second. The future of S.E.O in my opition will depend on who keeps visitors longest on their website. It will not be enough to get them there but more to keep them longer, ie. Quality content.
Sometimes you will want to contact a webmaster, but you won’t be able to find his or her email address. Often times, emails like firstname.lastname@example.org or email@example.com are valid, but how can you know this for sure? You don’t want to email them blindly and be classified as a spammer.
Good question, Rob. This can definitely work for local businesses. But you’re right: it takes a slightly different approach. One of the hardest parts of doing outreach for brick and mortar business or large sites is finding the right person to get in touch with. If you dig deep you can usually find the right email address somewhere on the site. If not, I recommend using the general “contact us” page and asking them to forward your message to the right person.
Keep your content updated, or prepare to see it losing its good rankings. Update the information whenever something changes, fix the errors and get rid of broken links. If your site is built using WordPress, plug-ins like Broken Link Checker can help you save a lot of time.
Completely love how you dedicate one hour to writing each day. Getting started has def. become the most difficult part, but how are you getting getting past writer’s block after a couple of months, and how often do you have other teams members at your company assist you with great content? Love Your Work!
You understand the digital world, but we understand digital marketing. We can create your plan, raise awareness, capture and nurture leads by executing an effective marketing strategy.
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
If you do suck at black hat SEO, or just do it to make money and suck at it, well you’re a very, very special type of SEO. You, my friend, are an asshat SEO. Asshat SEOs aren’t SEOs at all, but they make money using our techniques while making the rest of us look bad.
Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.