Perth SEO

High end hosting providers may offer advanced backup systems, but you can solve the problem even if your site uses an inexpensive shared hosting account. There are several WordPress plug-ins that can back up your files and database – BackUpWordPress, for example.

What is White Hat SEO?

All paid and affiliate links should have their “nofollow” attribute set. According to Google, these links don’t transfer PageRank or anchor text, so (in theory) nofollow links won’t provide any SEO benefits to the sites that you are linking to.

White hat seo techniques:7 things to do to rank pages high ...

SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).

What is white hat and black hat SEO and why is it important?

Add Google Authorship tags to your website pages; create a Google+ account, and then link it to your website. If you use WordPress, there are many free plug-ins that will do that for you.

Make your blog posts engaging by adding high quality multimedia content to them: images, infographics, videos, etc. This will also boost their number of social media shares.

We use keyword research for many things, but we always put the content first. Having a keyword to accompany an article is great because when you write high-quality content it should be read for a long time, right? Without keywords, those great articles could get lost on the Internet, never to be read again. There are thousands of companies doing it wrong out there, and Google is penalizing them one by one.

“Mequoda has helped us by giving us focus, a plan, and the benefit not only of their expertise, but also of the other clients they’ve had. So when they’re telling you to do something, it’s not just in theory but in practice.” – Julia Elliott, Content Director/Editor In Chief, Metro Parent Publishing

White hat takes time to see the result but gives you a long term success, you really need to be patient.Using short cuts or other black hat activities gives you long term punishment. Thank you for sharing,this article is worth reading!

“Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally.” – Bryan Welch, CEO, B The Change Media

SEO is actually vital for increasing traffic to your site, but opting for black hat techniques can lead to total ruining of your website. So, stick to the white hat processes even if it takes time to work.

Make sure to keep your website clean and free from links that point out to shady websites. Update its CMS and plug-ins regularly and back it up regularly. Often times, this can be done by your hosting provider for a small fee, or it may even be included in a regular hosting package.

Use a CDN (content delivery network) to speed up your site. It’s a system that caches your website’s static content, storing it in a network of servers. Then, when people access your website, the desired pages are loaded from the servers that are closest to them. Cloudflare is one of the best CDN providers on the market, and they have a free plan that offers enough features for most people’s needs.

For straight up link begging, I’ve found that something simple and straightforward works. My script is something like: “I found your list of resources. I also have a good one. It’d be great if you could add mine to the list”. There are a few tricks to make it more effective, but that’s the basic gist.

So if you were using Google as your police officer, buying links would be considered black hat. If Bing is your police officer, something such as buying Facebook likes would be black hat.

worth reading, really a great source for link building. Dead link alternate trick is enjoyable. i didn’t blog commenting from last year, someone told me Google get it spam. but now i understand. What you think if we you brand name in anchor text, is it effective and how google get it. and one more question, Is guest posting valid, as i run a gadgets news blog. i used to make guest post. but now i feel dead link alternate is good for building quality links.

Oh man, blog commenting is so ridiculous seen from a publisher perspective. You really underestimate a good publisher’s editorial. They will set you and your IP on Spam and you’ll be blacklisted everywhere. Can you really call that “White Hat”? I see this shit everyday, and it’s nothing else than this.

Don’t just rely on SEO for traffic. Forum posting, ethical article marketing, guest posting, offline marketing (flyers, etc), Q & A sites, document sharing sites and giveaways are just a few examples of free and inexpensive website traffic sources.

To improve a Web page’s position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords — important terms that are relevant to the content of the page. In our example, the term “skydiving” should be a keyword, but a term like “bungee jumping” wouldn’t be relevant.

WhiteHat a modern, responsive and clean html template. We have designed this template for Seo company, Marketing Agency, Digital Marketing Advertisers and their clients. WhiteHat has full features of a professional template as w3 validate code, fully responsive layout, cross-browser compatibility, and dynamic multiple sections.

Take user intent into account. Most buyer keywords have prefixes like buy, discount, how to, cure, coupon, help for, etc. Your keywords/website pages should help solve other people’s problems.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Link Building has many “Hats”. Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy. A “White Hat Link Building” example would be: “Guest Posting” – you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site eventually.The would be natural acquired backlinks. This is just one method. There are many more White Hat methods of Link Building. Reply

Lower your website’s bounce rate. Whenever somebody clicks your website page in Google’s search results, skims through it for a few seconds, and then returns back to Google, this tells the search engine giant that something’s bad. In SEO terms, the “dwell time” is too short.

At its core, RankBrain is machine learning. This allows Google to put things in context rather than rely solely on strings of metadata. Google now understands language nuances like stemming, synonyms, and answers.

The duplicate content penalty has to do with having duplicate content pieces on your own website, and not with somebody else reusing your website content; otherwise, news sites, press release sites and lyrics sites would be penalized. Just make sure that there aren’t any duplicate/very similar pages on your website.

“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.” – Clay Hall, Former CEO, Interweave

Don’t get obsessed with getting as much website traffic as possible; if it doesn’t convert to sales, it is useless! It is much better to target keywords with a lower search volume and big conversion rates, rather than optimize your site for keywords that attract lots of non-paying visitors.

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries.

Don’t forget to brand any infographics, images, etc that are produced by you and shared on social media, adding your URL to them. It’s a simple way of attracting more visitors to your website, because people may share a great image, but not necessarily its associated URL.

Manual and automated (Penguin, Panda, etc) penalties lead to lost rankings and significant website traffic drops. Use your website analytics tool to determine what pages are affected.

Why does this happen? Maybe you have made a promise in your page title and description tags, but you haven’t kept it in the actual content. Or maybe your content was poorly written or incomplete. No matter what happened, the visitor wasn’t happy. And when the visitor is not happy, Google will move your site out of the way, because it wants to offer its users the best experience.

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing’s claim was that Google’s tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google’s motion to dismiss the complaint because SearchKing “failed to state a claim upon which relief may be granted.”

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment.

Old school beating the pavement and finding content holes! Great read. I plan on trying to do the same for my niche which is selling niche websites based on Adsense monetization. I can see the hardest part is going to be the initial outreach, luckily I can use the short and sweet approach you posted with a little modification to suit my topic. This will be interesting to see how it goes. As always, great post bro, keep em coming. -Jay

About.com guides run their own social media communities, send email newsletters and manage forums. Even though About.com is the overall brand, they encourage each niche to thrive on its own and in completely unique ways.

Keep an eye on your click-through rate. If the site ranks OK for a particular keyword, but very few people click through to your page, there must be something wrong with the page title and/or its description.

If you plan to buy a new domain, go for a .com extension; most of the big brands ranking to the top of Google own .com domains. If you run a non-profit organization, a .org domain would be more appropriate, of course.

Content is king, so keep it relevant, include only the highest-quality expertise on the subject matter, and make sure grammar is correct. The No.1 goal of any type of content is to problem solve. Make sure your content solves problems, adds value and entertains. If you can cover these elements with a passionate outlook on your industry, your content will surpass the competition.

 

 

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