Before we dive in, it’s important to note that every SEO professional has their own opinion and what follows are just mine, though I believe them to be shared by others I know, respect, and speak with on panels at search marketing conferences from time to time. No doubt others will vehemently disagree, but hey that’s OK too.
Steve Shaw November 11, 2016 Hi Tyler, well said and great article. Another element I’d like to add is the power of content repurposing. Once you’re, for example, publishing content regularly on your blog, the same content can be adapted and repurposed for multiple other formats, rather than starting from scratch each time. Each blog post should at some point also become a video, a SlideShare presentation, a podcast episode, a post on Medium and Quora, answers to questions on Quora also, multiple posts to social, guest posts on other blogs, and so on. By doing so, you not only tap into the huge audiences on these other platforms, but also help develop the kind of link profile that supports strong and sustainable SEO.
Moderate the content that’s posted by other people on your website: blog comments, forum threads, etc. Keep an eye on links pointing to spammy, low quality and dangerous sites.
Add Google Authorship tags to your website pages; create a Google+ account, and then link it to your website. If you use WordPress, there are many free plug-ins that will do that for you.
Always prioritize your website pages, giving more attention to the ones that attract visitors who convert to customers. Write more content to support those top performing pages, and try to attract more links to them.
The number of options may look intimidating at first, but it is good to know that the plug-in will do its job by simply installing and activating it. You can gain an additional 10-30% speed increase by tweaking the settings, of course.
In 1998, Graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Create dedicated pages for each targeted keyword, but don’t go overboard with it. If you target the “small business seo” keyword, for example, you should create a
Bad practices: Blackhat SEO Illicit techniques that manipulate search engines to try to rank a site higher are considered blackhat techniques that violate our Webmaster Guidelines. Do not pay for links pointing to your site to be placed on the internet with the intent of passing PageRank and manipulating Google Search. These links may be called sponsored links or paid advertising, hidden in HTML, or inserted as optimized anchors in articles, comments, and footers. Learn to avoid such practices on our link schemes page.
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Any image that’s wider than the content wastes server space and diminishes the website loading speed. Repeat the process for your “featured images” as well; it is much better to create properly sized images for them, rather than reuse the big images. For best results, use tools like RIOT to set the best image size/quality compromise.
Problems We Solve Despite spending 5 or 6 figures a year on marketing & sales, many companies tell us they aren’t getting the quality of leads and new customers they need to hit their targets. They say that they can’t afford to keep spending at this level without being able to directly connect marketing effort to sales results. We can’t help everyone. But if this issue is a priority for your company, we’d be happy to speak with you to learn enough about your situation to see if we can help.
“Content is King”. For every instance, content is the only fragment which serves both the objectives of targeting search engines and online audience as well. But as this is about White Hat SEO, content to be used in websites is just targeted at the engagement of audience.
This shows algorithms that you’re trying to educate viewers by offering more information and, naturally, leads to more keyword opportunities. In addition, you’ll want to have keyword-optimized title tags to ensure consistency in your webpage’s indexing and ranking.
There was a time when a post could be a few hundred words and rank well. Though this is still true in some cases, top industry players have longer-form content. According to a serpIQ study, the average content length of the top 10 results on search engine results pages was more than 2,000 words.
Currently, bloggers and other web authors are busy generating content. Whether you have a message to share, and need to make a living, or both, don’t abandon the scope of high-quality content. But it’s hard to slap a label on “high quality content.” What is it, really?
So how do you fix a low bounce rate? Begin by making your content much more attractive. Maybe you can rewrite it, add more info to it, add some great images, videos, and so on. Don’t forget to interlink your articles, thus giving your readers the chance to discover more of your great content.
Use, by you or one client, in a single end product which end users can be charged for. The total price includes the item price and a buyer fee.
Why does this happen? Maybe you have made a promise in your page title and description tags, but you haven’t kept it in the actual content. Or maybe your content was poorly written or incomplete. No matter what happened, the visitor wasn’t happy. And when the visitor is not happy, Google will move your site out of the way, because it wants to offer its users the best experience.
Keywords still are a part of the White Hat SEO techniques, and it is obvious to be a portion. It is to be remembered that keywords are not just meant for attracting crawlers of search engines as they serve the audience to understand the theme behind the whole website. While using keywords, in meta tags and descriptions, the process of using relevant and meaningful keywords should be followed.
Learn to use and combine Google’s advanced search operators; this will give you the chance to discover link opportunities that nobody else is aware of. A few examples are: intitle, inurl, intext.
I like to re-Tweet, share, comment and interact with their content at least once a week for a month. In my experience, this is enough time to get their attention and recognize your name.
Don’t just rely on SEO for traffic. Forum posting, ethical article marketing, guest posting, offline marketing (flyers, etc), Q & A sites, document sharing sites and giveaways are just a few examples of free and inexpensive website traffic sources.
Make sure to connect before sending a message. After they accept, send them a brief message, not a pitch! If they’re interested, they will respond.
Outdated content makes your site look stale from both an algorithm and user perspective. You can delete or use a 301 redirect (this sends users to the new URL, which is time-consuming) for old content, but your best option is to refurbish it. Refurbishing old content keeps the page fresh and improves its quality because you’re giving it a new feel with a modern perspective.
By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
The key is to differentiate between what’s considered a press release and a blog post. It has to be newsworthy. Pro bono work, Donatitions, and Charity Events usually works best. New website launches would also work to a degree.
It’s interesting, but my attitude about SEO has changed… I used to over-think it, trying to come up with the “right” number of times to use key words and phrases. Now I just encourage our writers to focus on bringing something of value to our users’ lives in every single post. I then look to see if I can improve on the title to make it both catchier and stickier. It seems to be working. Google just upped our page rank from a 4 to a 5 and traffic went from 280,000 to 500,000 visits and from 800,000 to 1.5 million pageviews a month.
Your website visitors have a much shorter attention span these days, so don’t ignore interactive content, highly visual content like infographics, videos, etc. This type of content will keep them loyal, making them return for more, and search engines like that.
Search Engine Optimization (SEO), is one of the best internet methodologies to enhance a website’s ranking in search results as compared to the competitors. In the digital marketing environment, the standards are quite dynamic and are always integrated with innovation. Marketers develop their own approach for satisfactory results in achieving their objectives, especially in SEO.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique. The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine, and the 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.