Moderate the content that’s posted by other people on your website: blog comments, forum threads, etc. Keep an eye on links pointing to spammy, low quality and dangerous sites.
At the end of the day, it’s usually good to play it safe. After all, getting on Google’s bad side doesn’t really help anyone. White Hat SEO practices produce effective, long lasting and ethical improvements to your website and are always good business practice. However, running with the crowd has its consequences too, especially if you want your website to stand out from the competition. If you follow White Hat SEO practices in the same way everyone else does, you’re not doing much to stand out, and you may not achieve the search results you desire.
Online publishers can take a number of fundamental actions to get more traffic to their website. These include increasing post frequency, promoting all articles through social networks, adding more pages to your site and gaining more good inbound links than the competition. Google has revoked their emphasis on building inbound links due to people spamming their black hats off; however we all know that high-quality inbound links make you look good in the algorithm. Even no-follow social media links make you a look good. The more shares an article has, the more “influence” it has, and the higher it climbs.
Going back to our skydiving example, if a search engine sees that hundreds of other Web pages related to skydiving are linking to your Web page, the engine will give your page a higher rank. Search engines like Google weigh the importance of links based on the rank of the linking pages. In other words, if the pages linking to your site are themselves ranked high in Google’s system, they boost your page’s rank more than lesser-ranked pages.
Above all else, never do anything purely for search engines. This is how companies cross the fine line between black hat SEO and legitimate, white hat SEO practices.
Create dedicated pages for each targeted keyword, but don’t go overboard with it. If you target the “small business seo” keyword, for example, you should create a
XML sitemaps will beep the search engines anytime your site is updated. There are several plug-ins that also include XML sitemaps modules, but if you are looking for a simple, lightweight solution, you should install the Google XML Sitemaps plug-in.
The fact of the matter is, if you’re a source of great content, people are going to share that content. White hat link building will drive valuable traffic back to your website, resulting in a higher volume of relevant traffic and leads.
Great post Turk.I like your second strategy of finding opportunities … new and really effective if utilized properly and most probably regularly. One white hat quick link building technique is to search for sites that allow blog posts on their sites by creating your own account. Not article directories rather real sites that have real quality content on their sites, and that allow do-follow links inside the article. Those sites might difficult to find but in some niche like gardening, home improvement it is easily available.If you are expert in search you are definitely exert in link building.
But it all makes sense – Content first, search engine second. The future of S.E.O in my opition will depend on who keeps visitors longest on their website. It will not be enough to get them there but more to keep them longer, ie. Quality content.
Hey Turk nice post! Really liked your first section about blog commenting. There is absolutely such a thing as a powerful, natural blog comment link. That said, I think blog commenting isn’t so much about today’s link, but tomorrow’s link. The more you leave thoughtful comment on other blogs within your industry, the more relationships you’ll build. And as most people understand in our digital marketing sphere, these kinds of relationships can open up lucrative opportunities, often in the form of a link. Cheers
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
That’s right—keyword research is still important in 2017. With Google providing less KW data all the time, two of the largest SEO tool providers, Moz and Ahrefs, have developed and improved KW tools hoping to fill the void. However, the way one goes about performing and using the results from KW research in 2017 has changed, thanks to RankBrain.79. Learn to use and combine Google’s advanced search operators; this will give you the chance to discover link opportunities that nobody else is aware of. A few examples are: intitle, inurl, intext.
Life Science Marketing Our team talks the languages of science and business. We can bring your marketing efforts up to date for a maximum ROI, help you launch a new product or break into a new market. Read More Software & Technology You understand the digital world, but we understand digital marketing. We can create your plan, raise awareness, capture and nurture leads by executing an effective marketing strategy. Read More Charity Inbound marketing has given charities and non-profits a great opportunity to reach out to a greater number of people quickly and build potential support for their cause. Read More
Now let’s be honest here: a true white hat SEO is as rare as snow in Vegas. Why? Because almost no SEO professionals want to wait for a natural link profile to build (and oddly enough, when I have seen these types of link profiles, they look almost fake).
The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment.
Often times, SEO and reputation management are used together to boost client’s revenue. But how do you keep track of all the complaints? Fear not, for there’s a Complaints Search Results engine that does just that.
Huh? That is insulting, isn’t it? Yep, sorry, but if you suck at black hat SEO and you’re using it, I don’t care if your client knows the risk. You are as bad as if they didn’t.
There was a time when a post could be a few hundred words and rank well. Though this is still true in some cases, top industry players have longer-form content. According to a serpIQ study, the average content length of the top 10 results on search engine results pages was more than 2,000 words.
Don’t limit yourself to the plug-ins discussed here; there are lots more on wordpress.org! Don’t install any SEO plug-in that looks useful, though. Start by checking its popularity (number of downloads), ratings, compatibility with your WordPress version, tech support, etc.
Remember, Google has a product, the information it serves and if that information is no good then Google has no value. Google wants better websites and gets them from SEO professionals.
Use sites like Wikipedia, Quora and Reddit to discover unique keyword ideas. Visit them, type in the keywords that interest you in their search boxes, and then pick the most relevant results.
Most WordPress themes get this right, but it doesn’t hurt to check: each page should contain a single