Edinburgh SEO

My name is Matt  and I’m a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the Department of Defense. I specialize in organic search, content marketing and performance analytics. I hold a number of online certifications as well as a Master’s in Business Administration (MBA).

White Hat SEO Techniques

I wish more people were actually following this advice. The net is full of useless content and as a result, people acting on questionable information. Given what I have learned about Google’s recent search changes (and I am not an SEO expert) I hope more webpage owners are encouraged to provide real valuable content first. Thanks, Don for bringing these best practice principles to our attention.

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The other top ranking factors heading into 2017 are user intentions, such as click-through rates, bounce rates and time on site (TOS). Good content will naturally lead to these user factors.

What is white hat and black hat SEO and why is it important?

Absolutely, Jay: this is the type of SEO people were doing back in the 90s. And as you can see, it still works well today! Let me know how the technique works out for your site.

The number of options may look intimidating at first, but it is good to know that the plug-in will do its job by simply installing and activating it. You can gain an additional 10-30% speed increase by tweaking the settings, of course.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Choose keywords you can easily rank for. Stay away from highly competitive keywords that are targeted by the big companies, or prepare to spend a lot of time and money with your SEO without having any guarantee that you will win the fight. Fortunately, the big guys don’t care about keywords that have hundreds of searches per month, while a small business owner can make a decent living by getting good rankings for a dozen of carefully chosen, low competition keywords.

This is akin to blowing up the sidewalk outside your competitors real world brick and mortar, but others see it as all part of the search game. Where you stand is all a matter of your ethics, but beware, some of it is highly illegal and could land you in jail if discovered.

So how do you fix a low bounce rate? Begin by making your content much more attractive. Maybe you can rewrite it, add more info to it, add some great images, videos, and so on. Don’t forget to interlink your articles, thus giving your readers the chance to discover more of your great content.

If you don’t have something interesting to write about, well… don’t write anything. Better wait a few more days or weeks, jot down as many ideas as possible, and then write a fantastic content piece. Tools like Buzzsumo can help you find the most shared, industry-related articles.

Course: Diploma in Digital Marketing What is White Hat SEO White Hat SEO Join Over 1,000,890 Successful Graduates *18,884 Reviews Share Search Engine Optimization (SEO), is one of the best internet methodologies to enhance a website’s ranking in search results as compared to the competitors. In the digital marketing environment, the standards are quite dynamic and are always integrated with innovation. Marketers develop their own approach for satisfactory results in achieving their objectives, especially in SEO.Advertisers make use of numerous techniques for effective SEO results and some of them are targeted at developing a database of loyal audience which is a bright part of ethical SEO. White hat SEO is the implementation of strategies, and optimization techniques and tactics that completely follow search engine ethics, but focus on human audience as opposed to search engine movements.Optimization of website which is focused at drawing the attention of search engine’s crawlers is taken through a scripted process of well-defined SEO techniques. As compared to such techniques which just target the search engine’s behaviour, White hat SEO is rigorously focused at the engagement of human audience and hence is also termed as ethical SEO. Focusing on human audience does not deviate the objectives of SEO and White Hat SEO also focuses on the improvement of search performance which ultimately leads to credibility and enhancement of ranking in search results. White Hat SEO TechniquesBeing a successful part of the internet is the final destination of any business online. In this dynamic and brave world where marketers experiment every bit of creativity in the digital marketing landscape, White Hat SEO is the best possible way to lead the competition of search result rankings leaving behind a mark of integrity and authority by abiding by the terms and conditions defined by search engines.Even if the name White Hat SEO sounds too ethical, it still is about skills which enfold White Hat SEO tactics. These tactics are about fewer technical dexterity and are more into creative skills and organic techniques. This methodology demands qualitative approach to framing a site which helps ensure enhanced performance in terms of search. For White Hat SEO, the most important factors of a website that are taken into consideration are optimization of written content, meta details, images and videos, site framework, and overall performance of website. Some of the best practices and White Hat SEO techniques are as follows.Offering Quality Content“Content is King”. For every instance, content is the only fragment which serves both the objectives of targeting search engines and online audience as well. But as this is about White Hat SEO, content to be used in websites is just targeted at the engagement of audience.So the focus is on delivering quality content which relates to curation of original and unique content which is useful to the audience and relevant to the industry. The content should qualify norms like perfect grammar and spelling without any errors and the written content should be simple and understandable which is the most important factor that supports White Hat SEO. Images and videos being a part of content, need to be tagged appropriately with titles, descriptions and credits given to owner of image or video, if any. There are situations where it turns necessary to inherit content from others and in those cases, it is necessary that citation should be added that point to the source of content and it supports the White Hat SEO norms.Usage of Keyword-Rich Meta DetailsKeywords still are a part of the White Hat SEO techniques, and it is obvious to be a portion. It is to be remembered that keywords are not just meant for attracting crawlers of search engines as they serve the audience to understand the theme behind the whole website. While using keywords, in meta tags and descriptions, the process of using relevant and meaningful keywords should be followed.Usage of synonyms and industry based pertinent keywords is also an advantage for White Hat SEO. But the only thing to be avoided in the usage of keywords is stuffing which against the ethics of White Hat SEO.Flawless Website Architecture and FrameworkAs White Hat SEO techniques are focused at the engagement of the online audience, it is very important to make use of White Hat SEO tactics that help develop a flawless website framework. An errorless website refers to easy navigation between all the webpages, and that the website is proficient enough to perform well across platforms like browsers in desktops, mobiles and tablets.Serving the audience is an important aspect of White Hat SEO and hence the website should inspire the visitors to stay in the website for a while and enjoy the information and fresh ideas provided by the website. Related Courses Digital Marketing Popular Courses Nutrition Photography Financial Trading Web Development Web Design

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. Granted, it’s quite possible that Lamborghini may never get that ticket as you’re watching it zoom by, but that doesn’t mean there isn’t a cop just a few miles up the road waiting with a radar gun.

Create dedicated pages for each targeted keyword, but don’t go overboard with it. If you target the “small business seo” keyword, for example, you should create a

i had to adjust my model. i no longer hire a ton of link builders — instead, i use freelance writers. real, american, journalists with their own set of connections to websites. i then train them on content distribution strategies and send them off to write a shit load of content for various sites as well as for the client’s.

Hey Ryan, nice post! Really liked your first section about blog commenting. There is absolutely such a thing as a powerful, natural blog comment link. That said, I think blog commenting isn’t so much about today’s link, but tomorrow’s link. The more you leave thoughtful comment on other blogs within your industry, the more relationships you’ll build. And as most people understand in our digital marketing sphere, these kinds of relationships can open up lucrative opportunities, often in the form of a link. Cheers

Online publishers can take a number of fundamental actions to get more traffic to their website. These include increasing post frequency, promoting all articles through social networks, adding more pages to your site and gaining more good inbound links than the competition. Google has revoked their emphasis on building inbound links due to people spamming their black hats off; however we all know that high-quality inbound links make you look good in the algorithm. Even no-follow social media links make you a look good. The more shares an article has, the more “influence” it has, and the higher it climbs.

In a Google Webmaster Q&A forum, Matt Cutt’s stated blog comment links are perfectly fine. In fact, it’s a practice he uses himself.

Keywords still are a part of the White Hat SEO techniques, and it is obvious to be a portion. It is to be remembered that keywords are not just meant for attracting crawlers of search engines as they serve the audience to understand the theme behind the whole website. While using keywords, in meta tags and descriptions, the process of using relevant and meaningful keywords should be followed.

The free (but much less accurate) version of the method above would be to target keywords that have a 90+ AdWords competition score. Some of these keywords may not be very profitable for you because of your website’s particular design, call to action, and so on.

White hat takes time to see the result but gives you a long term success, you really need to be patient.Using short cuts or other black hat activities gives you long term punishment. Thank you for sharing,this article is worth reading!

Make sure to keep your website clean and free from links that point out to shady websites. Update its CMS and plug-ins regularly and back it up regularly. Often times, this can be done by your hosting provider for a small fee, or it may even be included in a regular hosting package.

 

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