Also, I have no doubt that Google has employees whose sole job is to listen to podcasts and read blogs of affiliate marketers to find out what tricks people are up to, so the programmers can write the algorithms to stop it. And I wouldn’t be surprised if they will go after people individually as well as implementing a collective strategy to deal with this black hat stuff.
After a theme has been installed, you should have a basic website up on the domain. Now to make this look like a legitimate authority site, you need to make sure you have a good header image.
You then have to develop the site by creating all the necessary pages, finding themes, writing/outsourcing content, installing plugins, and making the site’s look normal. If you want to be extra safe, you may also want to create social accounts for each site.
Really spammy using your site name as the comment, but I’ll leave it. Glad you liked it! Don’t think you needed to add ‘probably’, lol.
Smith February 1, 2016 at 3:34 am I normally use WordPress and copy the content if I do that approach, only because my VA’s do 100% of the work for me and they’re very good at WordPress now. But yeah, restoring content works as a way of padding it out, I did that and passed a manual review as a test. Just don’t do it if they were some big corporation.
I’ll stay with my White Hat SEO long-term thinking. Part of this is engaging Social media, writing great content, enhancing my sites with images and video and avoiding the stuff Google searches for. After all, Google is the only game in town and when the big bear roars, watch out. This may or may not change in the future. For now, Google is what we got and Google makes the rules.
When buying domains, this means mixing up your domain registrars. Do not always buy from the same one. And also, do not have your name and information in the whois for every single domain.
In a little over 2 months, we were able to quadruple traffic to the site by dramatically increasing rankings from the middle of page 2 to the top of page 1. In addition, we increased conversion nearly 2x by optimizing both design and call-to-actions (CTAs).
Sean September 24, 2014 That’s a scary thought, Chris. I wonder if one day Google will start “link approvals” in WMT where you can manually accept all links pointing towards your site. This could help remove negative SEO for good…And we’d have full protection and control (and responsibility) of our sites.
Raj September 14, 2016 at 6:23 pm @shady, Here is the same case which I had experience. I bought Website A in an auction, set it up and submitted the site to google for indexing. You won’t believe it outranked the website B in search results within just couple of days. Of-course this is for a low competition keyword. This might not be the case for all websites. Thanks, Raj Reply
Hi Jones. Great article. I absolutely love that it takes more time and effort to build a network to keep it safe for the long haul, as its weeded out alot of the spammy players in seo, and cleans the whole image of online marketing up just a tad. I’ve got a question though a little off topic…I’d like to know your thoughts on press releases and whether to use “no follow” links or not?
“The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”
Thanks man, glad you like it. I’ll just quote Glen from Viperchill: Google aren’t the only enemy you have to worry about when it comes to running your own private link network. There are also competitors constantly looking at the backlinks of people who find themselves in similar rankings positions. One way people can find links to your sites – even if you’ve blocked backlink checking tools (which we’ll cover below) – is to use blog search engines. These include sites like Google Blogsearch (though now defunct), Technorati, and anything else that finds content via RSS feeds. If you’re using WordPress, the simplest way to hide most of your RSS information is to go to Settings >> Reading and limit the number of posts that show in your feed to one. I also recommend going to Settings >> Discussion and unticking the option to notify blogs that you link to. If you use something other than WordPress then you’ll have to figure this out for whichever CMS you’re using, where applicable.
Thanks for the resource!! As I am just beginning to do some research on expired domains, I have a quick question. I found a site that I am comfortable with, and is within my budget for now. The only thing that has me nervous is the anchor text for the site, reported from Majestic. It’s like 90% of the site name, so it looks like it’s definitely been manipulated in the past. If this is the first site I am adding to my PBN, would this be OK? What is my risk in buying a site that has manipulated anchor text?
We’ve tested this and it isn’t very effective. Although you can buy a relevant, fresh domain, it still won’t have any authority because of its lack of links. One expired domain with relevant links is more effective than 100 fresh domains (even if they are relevant).
We take the hard work out of building private blog networks. All you need to do is place your order & tell us which niche you work in. We will find the domains, create the sites, insert your links & transfer everything to you!
Also a netowk of blogs, and none of them using GA? for me it looks non-natural. Fair enough. GA is the industry standard. However, there are other ways to track metrics…
I worked out that the penalty was passed from a page that had a BMR link, despite the network/pages being took down two years ago, and any physical sign of the link on Google no longer existed. After removal of the 301 from that page the site recovered about a month later.
Olayinka September 23, 2014 Deindex of PBN is long over due for me, because i know that Google did not love strategies like this. I even hate of link building of ranking for Google first page because the company is trusted to work with..
At this point, even if you can still make PBN’s work, the bottom line is it takes a ton of time, effort, and money. And it’s not particularly fun or interesting.
lolz. Nice I read somewhere, is not to be bothered about indexing, the site will eventually index. may be it wasn’t the correct piece of information. since PBN is primarily based on expired domains – so in that case it must be already index so i mean should we take some extra pains of manually submitting to all places. secondly, i am asking you is to check the outgoing links of the domain for spam too ?
The way this works is by using a tool which automatically checks the links that a website has, to see if the website it is linking to is offline. Then you can check if the domain is available to register, and check its metrics.
Stuart Walker September 23, 2014 Spot on. Build an email list on your authority site and you can easily increase your traffic by 40-50% by using it to drive traffic back to your content (old and new). Make use of sharing sites like Reddit, Stumbleupon, Digg or in the IM niche places like Inbound, Growth Hackers, Kingged etc. Get active on forums and social media groups where your audience hang out – forums are super engaged traffic. Network with other bloggers by linking to them, featuring them, interviewing, doing cool shit for them and sharing their content and they’ll do the same for you – tons of links and traffic. Create incredible content that you know will guarantee links and shares (by using tools like BuzzSumo and OSE to see what already has tons of links and shares) and then manually reach out to people who linked / shared the original content to gain high quality links AND traffic – this works like crazy! Use video to drive traffic back to your site. Slideshare can send torrents of traffic back to your site when done properly. Paid traffic like Adwords, Bing, Facebook Ads, Banners, Solos etc work really well with practice. There’s really no limit to traffic. The only limit is many peoples thinking that traffic can only come from Google and that link building is the only option. It’s not. There’s hundreds of traffic sources and many are far more responsive than search engine traffic and not that difficult to get either. Diversify. Make it so that even if your site does have a lot of G traffic and gets hit it’s not the end of the world.
At PBN HQ, they have been building PBN’s for years and have been selling domains for almost as long. They have expertise that most people don’t have because they process millions of domains daily with their in-house tools and only the best pass the strict 7-stage-spam-checking-process. Luckily you can save a LOT of time because PBN HQ checks: Ahrefs back-links Majestic linking root domains The languages of the links Archived titles Ensure common spammed words are not used ANYWHERE. Those (few) domains that do get through this automated stage then have the archive history manually checked by a spam checking team. If they like what they see they get promoted to a final check. This final check is done by Doug Stewart (one of the founders) who personally looks over every single domain to ensure it meets the standards before it gets put in the market place. They can sell at a lower price than competitors because they have re-invested every single penny into making the process as automated and as streamlined as possible. Check out PBN HQ – you won’t be disappointed – and with domains being added every single day, you’ll be able to build out your on niche PBN without breaking the bank.
Aditi September 23, 2014 Hi, I’ve also receive same mail from Googel “thin content” “Site-wide matches” and Google also disable my adsense a/c. Even i’m not using any PNB or any other backlink service. Still the same mail why?
Darn Daryl, this is a great A to Z PBN guide. Great job here brother. Questions if I may… I was wondering what you think about registering the expired domains yourself with VPN across different I.P address(hidemyass) the likes or would you ask friends/VAs to buy and register the domain names for you instead? Just saved your site Daryl, good one for late night study after sites for clients are done!!
Hi, Thanks for writing such an awesome article. I have a question which I would appreciate if you can help with Let say I bought a pbn site today. When will be the right time to give back link to my money site. Is it like after 1 week, 2 weeks or a month? Thanks in Advance, Anurag